When we started thinking of a name for our skincare products, we knew that we wanted a name that sounded beautiful when spoken, looked beautiful when written and meant something beautiful. A name that is simple, lyrical, melodious and soothing.

Based on these criteria, we shortlisted 32 words that we thought could be the name of our brand. We looked for different words signifying Beauty, Beautiful and words related to Beauty in all languages in the world because nature has no boundaries, and, we thought, neither should our name.

After a lot of thought, the list of names was whittled down to 5 words that we could use. We kept saying those 5 words aloud again and again (I am sure we sounded like a broken record) until we realised that isaku is the word that we loved the most.

When we did more research into the name, we found that isaku is also said to mean, ‘A very spiritual person who often relies on intuition for decision making’. Which is also a good thing because nature, spirituality, and intuition are all pathways to a Higher Power.